The sharp bettors tend to bet underdogs, and they tend to bet them early. Squares usually bet later in the day (or week, for football) and they tend to pick the favorites. If you like an underdog, it is best to get your bet in as late as possible, where there is heavy action from squares on favorites. If you are going to go with a favorite, it is best to place your bet early in the week when the Pros are laying heavy money on the points. Not all games work according to this formula, but it is usually a good rule of thumb.

There are many other important factors when it comes to beating the books. Many people don't have the time to study things like: statistics, line moves, game analysis, team trends, situational trends, Historical angles, valuable lines, inflated numbers on public teams, etc. If this is your situation, there is help available to you. There are many fine sports handicapping services available. Like a good stockbroker handicapping services can advise you where to invest your money in order to limit your losses and increase your winning percentage.

As with any industry there are the good and the bad. We must confess that our industry has gotten somewhat of a black eye. The handicapping business has been flooded with 1-900-rip-offs, "boiler room" sales offices and those recorded free pick phones that get your phone number so that one of their high pressure salesman can call back and hound you on a daily basis. These services are often skilled in marketing but know little when in comes to handicapping. This is not in your best interest.

Be careful of services offering different levels of picks. (Diamond, Gold, Silver) based on the idea the more you pay, the better the picks will be. The question will always remain. Why wouldn't you give everyone your best picks? Why give out the lower level of picks at all? At Doc's, we have only one set of picks for one fair price, no matter what size of player you are.

It's very important that whether you use our service, another service, or handicap on your own that you do your homework and always remember that this is a marathon and not a sprint. The same principle that apply to any business, also applies to sports betting and in our 30+ years of experience we can only guarantee the following four statements: There are no 'Locks,' there are no 'get-rich-quick' schemes, any game can lose in almost unimaginable ways, and unfortunately you will have your losing days.

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